With more than a decade of experience spanning performance marketing, lifecycle marketing, direct response, SEO content strategy, and brand storytelling, Emma helps brands make health information more accessible, grounded, and actionable. Her work sits at the intersection of scientific rigor and human connection, creating messaging that resonates with both customers and clinicians alike.

Throughout her career, Emma has partnered with leading brands including Function, Apple, AG1, Peloton, Yoga Journal, and more.

A graduate of the University of Wisconsin with a degree in Journalism, Emma also holds advanced certifications in yoga instruction, nutritional therapy, and clinical health. Her multidisciplinary background allows her to bridge the worlds of health science, storytelling, behavior change, and marketing strategy.

Emma's perspective is shaped by years of global travel and a dedicated yoga and meditation practice. Living and working throughout Asia, Europe, and the Caribbean deepened her understanding of the ways culture, lifestyle, movement, nutrition, and environment influence well-being. Those experiences continue to inform her practical, human-centered approach to wellness communication.

Having worked in-house, agency-side, and as an independent consultant, Emma is known for her ability to quickly synthesize complex health concepts into messaging that is both scientifically sound and emotionally resonant.

Beyond her professional work, Emma is deeply interested in the relationship between personal and planetary health. She is currently pursuing advanced meditation studies through Sounds True's mindfulness teacher training pathway and exploring how health, ecology, and contemplative practice intersect.

When she's not writing, she can usually be found on her yoga mat, re-reading Krakauer, or hiking the Cascades with her husband and dog.